Pop-Up Concert At Hearth Realty

By on June 25, 2019


If you thought you heard live music coming from the building at the corner of Bloomfield and Cumberland avenues on Saturday night, it wasn’t your imagination: Hearth Realty Group hosted a pop-up concert in its office at 460 Bloomfield Avenue.

Hearth agent Marika Autrand, who grew up in Verona, organized the event with Sofar Sounds, a company that facilitates secret gigs and intimate concerts. Autrand had gone to a Sofar Sounds show in Montclair in April, and loved seeing live music in a cozy space with a small group of concert-goers. She was also intrigued by the fact that the show’s location was largely a mystery when she signed up to attend. Sofar guests at first only see the town the show is in and get more details about the location as the concert approaches.

Seeing Sofar Sounds as a kind of Airbnb for concerts connecting local musicians with local venues willing to host, Autrand decided to host a Sofar show at Hearth’s Verona office. On Saturday, guests gathered for music from indie singer-songwriter and comedian Evie Joy, the duo Visen, and singer-songwriter Rory D’Lasnow.

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