Electric Spokes To Expand With Franchising

By on September 7, 2017

The founding partners of Electric Spokes’ new Voltaire Cycles’ Franchise (left to right) Jamie Gilson, Mark Baraniak, and Derek Mithaug.

Verona’s Electric Spokes Company is expanding in a big way. The business, which is already New Jersey’s largest electric bike and e-scooter dealer, announced today that it is launching a franchise company, Voltaire Cycles.

The partners say it was a market-driven decision. E-bike sales in the U.S. rose from $15 million in 2015 to $28 million for 2016, and global projections see multi-billion-dollar sales worldwide by 2025. Major auto companies like Audi, Ford, and BMW have all announced e-bike designs.

“Until recently, small electric vehicles were a niche industry that would occasionally appear at big box retailers or in gadget magazines during the holidays,” says company CEO Derek Mithaug. “The ever-increasing concern about our planet, recent advances in battery and energy storage capabilities, and new designs of e-vehicles like e-bikes, and e-scooters are drawing a much bigger audience.”

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The franchise locations, like the Verona store, will offer a wide range of options, from e-bikes–including fat tire bikes and tandems–to e-boards, recumbents and bike accessories. “If there is any doubt about what these e-vehicles are all about, we take them on a test ride,” says the company’s communication director, Jamie Gilson. “The sale is almost always made at the end of that ride. The impact of the first-ride experience is tremendous.”

Each Voltaire Cycles franchisee undergoes extensive training in the care, maintenance and support of e-mobility vehicles. “The service department is one of the most reassuring aspects for consumers who are nearing that decision to invest $1,000+ on a new e-bike or e-scooter,” says company COO, Mark Baraniak.

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