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Kings Remodels, Puts Organics Center Stage
Walk in the store now and you will be greeted by an expansive cheese case and a produce section that is four times larger than the old department. This produce area is greener in more ways than one: “There are 250 organic items here,” says Judy Spires, CEO of Parsippany-based Kings Food Markets, who was touring the store on its grand re-opening Friday.
That green focus extends to the meat department, where shelves are now labeled to indicate the availability of not only organic choices, but local and grass-fed too. Spires says that the Verona store is the first in the state to carry non-GMO chicken, that is, chicken raised without genetically modified organisms in its feed.
Organics and fresh produce not your top priority? The area in front of the deli counter has been revamped to include a large selection of prepared foods, from all-natural soups to sushi, salads, olives and even a mezze bar that can satisfy the urge for falafel and more. Many of the foods appeal to special needs and diets, says Spires, who notes that the store is working on expanding its gluten-free items. The store’s menu of chef-prepared items will change from month to month and if you can’t wait to get home to eat them, you won’t have to: The store has added tables and chairs in front.
The upscale food store chain began revamping its more than two dozen metro-area stores last year. You’ll find some similarities from location to location–like a large fresh flower section–and some departments that clearly reflect the local emphasis, like the Italian specialties area at the Verona store. It has an olive oil bar, artisanal pastas and a wall full of sauce options to put on top.
The grand reopening celebration extends through this weekend, with lots of gourmet goodies to sample.
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